Men
spend less on skin care products than women but today, men all over the
world are becoming more conscious of their skin than in the past. They
now seek information and pay particular attention to new skin products
targeting males. The market for skin care products specifically for men
rose by 9% in 2010 and is expected to grow by 16% in 2014. With more
information now available advising men to take care of their skin, this
projection can grow even more.
Men
with sensitive skin deal with problems related to acne, rashes and
razor burns and would need more effort to get healthier facial skin.
Their facial skin tend to be oilier than women’s because of testosterone
production. It’s no longer acceptable for a man to look oily; they are
expected to have grooming habits that are at par with those of women.
Men
seem to be particularly attracted to moisturizers, astringents and
cleansers, emphasizing the increased awareness that personal hygiene is a
major factor in the quality of the skin. Unlike in women, men seek
products that are glycerin based and niacinamide based since they
minimize transpidermal loss of water after shaving. With the growing
concern for the harmful effects of sun exposure, men also look for
products that provide effective sun screen.
Men
will benefit from the use of cleansers and toners that are developed
according to their skin type. Shaving products are now available that
reduce skin irritation and dryness as well as relief for oily skin.
Further, many anti aging products can help men reverse aging factors to improve facial lines and wrinkles .
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